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Verix for Consumer Packaged Goods (CPG) Companies - Opportunity Mining

Verix's flagship product, the Verix Automated Analytics Suite, revolutionizes the way companies gain insight into their business by proactively alerting managers to emerging trends that will allow them to take earlier and more precise actions in the market place.  In short, Verix helps a business become more responsive and more profitable.

The Insight Gap

In today's competitive market, businesses, and the data they rely on, are becoming increasingly complicated.  More and more data is available for analysis, but the existing analysis tools have not kept pace, making it impossible to effectively leverage all the information available.  A step-change in analytic functionality is required to ensure that companies can get true ROI on their data investment.

More specifically, data representing the world is typically organized in a hierarchical structure.  However, marketplace phenomena and events, and the drivers underlying them, are not hierarchically arranged.  Current analysis tools rely on user-defined hypotheses and rules to drill through a data hierarchy and analyze data.  This process is typically iterative and may deliver misleading or shallow findings and does not always lead to true insights.  This insight gap is further compounded by increased time pressures, fewer resources and increased competitiveness.

Verix - Giving you answers to questions you didn't even know to ask

Unlike traditional analysis solutions, Verix has unqiue IP which enables our Automated Analytics Suite to fully leverage your business' investment in data by providing a new approach to business analysis.

Verix automatically detects emerging trends in your business to provide you with actionable insights and improve your response to changes in your market, and ultimately improve your profitability.

The Verix Automated Analytics Suite -